by Richard Frankel | Mar 27, 2023 | Senza categoria
Introduction Entering EU markets is a growth opportunity that is often overlooked by B2B SaaS startups. European B2B software startups spend, on average, 19% of their revenue on marketing, compared to 34% for US-based counterparts. Combine that with low – or no –... 
by Richard Frankel | Mar 17, 2023 | Senza categoria
As someone who has worked in the world of enterprise software, I have seen firsthand how high-stakes the game can be. One of my most memorable examples of this was when I worked at NetGravity, a dot-com company, and we bet the farm on a partnership with the major... 
by Richard Frankel | Mar 8, 2023 | Senza categoria
Starting a business is exciting, but the true challenge is turning it into a successful enterprise. To achieve this goal, your tech startup must assess four key factors that indicate it is poised for fast growth. Paying attention to these indicators ensures your...