by Richard Frankel | May 26, 2023 | Senza categoria
The tech startup landscape has flourished in recent years, with entrepreneurs founding a staggering 50,000 new startups yearly worldwide and an estimated global investment of $420 billion into startups in 2021 alone. As a result, businesses have been increasingly... 
by Richard Frankel | May 22, 2023 | Senza categoria
At Rocket Fuel, we understood the importance of transparency and open communication in driving the company’s success. Our real-time dashboard played a crucial role in fostering this environment, providing employees with critical insights into campaign... 
by Richard Frankel | Apr 19, 2023 | Senza categoria
As a founder of Rocket Fuel, a unicorn digital advertising startup that operated between 2008 and 2017, I have experienced firsthand the transformative impact of transparency on a company’s culture and success. Our mission in an industry often shadowed by... 
by Richard Frankel | Mar 27, 2023 | Senza categoria
Introduction Entering EU markets is a growth opportunity that is often overlooked by B2B SaaS startups. European B2B software startups spend, on average, 19% of their revenue on marketing, compared to 34% for US-based counterparts. Combine that with low – or no –... 
by Richard Frankel | Mar 17, 2023 | Senza categoria
As someone who has worked in the world of enterprise software, I have seen firsthand how high-stakes the game can be. One of my most memorable examples of this was when I worked at NetGravity, a dot-com company, and we bet the farm on a partnership with the major...