by Richard Frankel | Apr 19, 2023 | Senza categoria
As a founder of Rocket Fuel, a unicorn digital advertising startup that operated between 2008 and 2017, I have experienced firsthand the transformative impact of transparency on a company’s culture and success. Our mission in an industry often shadowed by... 
by Richard Frankel | Mar 27, 2023 | Senza categoria
Introduction Entering EU markets is a growth opportunity that is often overlooked by B2B SaaS startups. European B2B software startups spend, on average, 19% of their revenue on marketing, compared to 34% for US-based counterparts. Combine that with low – or no –... 
by Richard Frankel | Mar 17, 2023 | Senza categoria
As someone who has worked in the world of enterprise software, I have seen firsthand how high-stakes the game can be. One of my most memorable examples of this was when I worked at NetGravity, a dot-com company, and we bet the farm on a partnership with the major... 
by Richard Frankel | Mar 8, 2023 | Senza categoria
Starting a business is exciting, but the true challenge is turning it into a successful enterprise. To achieve this goal, your tech startup must assess four key factors that indicate it is poised for fast growth. Paying attention to these indicators ensures your... 
by Richard Frankel | Feb 26, 2023 | Senza categoria
As a tech startup entrepreneur, hiring your first sales leader is an exciting step. You can look forward to scaling with a great sales leader who will pave the way for future growth. But it’s important to get your first sales hire right – the wrong sales hire can...
