Blog

As a founder, you are used to doing whatever needs to be done to build your business - but this will quickly become a massive bottleneck for your startup. At some point, founder-led selling has to turn into structured sales. When this time comes, it’s time to hire...

In the competitive world of SaaS startups, going global is often the key to exceptional growth and sustained success. However, understanding where - and how - to focus your international efforts is crucial. In this context, Europe presents a plethora of unique...

As a founder, your ability to sell your vision is crucial. Convincing investors, prospects, and top talent to join your company requires effective outreach and relationship-building. While existing connections provide an advantage, outbound prospecting becomes...

Navigating the labyrinth of client acquisition methods can feel like an odyssey for fledgling B2B startups. With an endless amount of ways to reach out to potential clients, knowing where to start and what strategies to employ can be quite daunting. The obvious place...

The tech startup landscape has flourished in recent years, with entrepreneurs founding a staggering 50,000 new startups yearly worldwide and an estimated global investment of $420 billion into startups in 2021 alone. As a result, businesses have been increasingly...

At Rocket Fuel, we understood the importance of transparency and open communication in driving the company's success. Our real-time dashboard played a crucial role in fostering this environment, providing employees with critical insights into campaign performance and...

As a founder of Rocket Fuel, a unicorn digital advertising startup that operated between 2008 and 2017, I have experienced firsthand the transformative impact of transparency on a company's culture and success. Our mission in an industry often shadowed by obscurity...

Introduction Entering EU markets is a growth opportunity that is often overlooked by B2B SaaS startups. European B2B software startups spend, on average, 19% of their revenue on marketing, compared to 34% for US-based counterparts. Combine that with low – or no –...

As someone who has worked in the world of enterprise software, I have seen firsthand how high-stakes the game can be. One of my most memorable examples of this was when I worked at NetGravity, a dot-com company, and we bet the farm on a partnership with the major...

Starting a business is exciting, but the true challenge is turning it into a successful enterprise. To achieve this goal, your tech startup must assess four key factors that indicate it is poised for fast growth. Paying attention to these indicators ensures your...