Blog

The tech startup landscape has flourished in recent years, with entrepreneurs founding a staggering 50,000 new startups yearly worldwide and an estimated global investment of $420 billion into startups in 2021 alone. As a result, businesses have been increasingly...

At Rocket Fuel, we understood the importance of transparency and open communication in driving the company's success. Our real-time dashboard played a crucial role in fostering this environment, providing employees with critical insights into campaign performance and...

As a founder of Rocket Fuel, a unicorn digital advertising startup that operated between 2008 and 2017, I have experienced firsthand the transformative impact of transparency on a company's culture and success. Our mission in an industry often shadowed by obscurity...

Introduction Entering EU markets is a growth opportunity that is often overlooked by B2B SaaS startups. European B2B software startups spend, on average, 19% of their revenue on marketing, compared to 34% for US-based counterparts. Combine that with low – or no –...

As someone who has worked in the world of enterprise software, I have seen firsthand how high-stakes the game can be. One of my most memorable examples of this was when I worked at NetGravity, a dot-com company, and we bet the farm on a partnership with the major...

Starting a business is exciting, but the true challenge is turning it into a successful enterprise. To achieve this goal, your tech startup must assess four key factors that indicate it is poised for fast growth. Paying attention to these indicators ensures your...

As a tech startup entrepreneur, hiring your first sales leader is an exciting step. You can look forward to scaling with a great sales leader who will pave the way for future growth. But it’s important to get your first sales hire right – the wrong sales hire can...